At Sathyamedha, our "Digital Marketing Strategy" team is fully qualified to work with our clients and help them arrive at "Digital Marketing Plan".

Sathyamedha’s methodology is two dimensional

• Product or service dimension
• Consumer life cycle dimension

Product or service dimension:

Sathyamedha’s methodology to prepare "Digital Marketing Plan" considers each product or service from client’s portfolio as a unit. For each product or service unit, value proposition and revenue model will be prepared. Further, for each product or service unit, customer segments, customer journey maps, intermediaries, and influencers are understood. For each customer segment desired customer experience is understood.

Inline with that, below choices will be designed

• Competition analysis
• Channel selection
• Branded content and positioning plan
• Investment plan
• Definition of targets and KPIs
• Digital marketing optimization plan
• Digital marketing management plan

Consumer life cycle dimension:

Sathyamedha’s methodology considers following four stages of consumer.

• Inquiring
• Choosing
• Buying
• Canvasing

At each stage, Sathyamedha’s methodology defines the framework activities, framework KPIs for those activities. These will be applied to the specific consumer in question and appropriate DM plan will be defined.

Inquiry stage:

For target customers in inquiry stage, digital marketing strategy addresses below aspects.

1. Publish content
   • How to effectively publish content
2. Promote content
   • How to effectively promote contact content and ensuring it reaches appropriate audience
3. Encourage sharing networks and influencers
   • How to ensure that promoted content reaches not only prospects but also influencers, intermediates, and related networks
4. Set volume, quantity, value and cost objectives for promotions

Appropriate channels and digital marketing techniques will be chosen.

Relevant KPIs will be set to be tracked for designed activities.

Choosing stage:

For target customers in choosing stage, digital marketing strategy addresses below aspects.

1. Understand customer segments and journey
   • How customer makes choices
2. Create content, content assets, content hub and content plan
   • Define content plan to show benefit and generate interest in prospects
3. Create campaign plan, editorial calendar and outreach plan
   • Define when to prepare content, when to run campaigns and when to conduct events
4. Design landing pages
5. Lead profiling
   • Defining classification of leads based on value

Appropriate KPIs will be defined to track designed activities.

Buying stage:

For the consumer who is in buying stage, digital marketing strategy addresses following.

1. Re-Marketing
2. Conversion automation
3. Site personalization, display re-targeting and behavioral email program
4. Optimize conversion funnels
5. Quantify targets
6. Define how communications (online, offline) drive sales
7. Define off-line paths to purchase
8. Conversion rate optimization
9. Optimize ROPO behavior (Research Online-Purchase Offline)

Appropriate KPIs will be defined to track designed activities.

Canvassing stage:

For the consumer who is in the canvassing stage, digital marketing strategy addresses following.

1. Review customer loyalty
   • RFM (Recency, Frequency, Monetary) framework
2. Quantify incremental revenue potential
3. Review customer satisfaction drivers
4. Review effectiveness of customer communications
5. Create online personalization and merchandising plan
6. Create customer contact plan
7. Present social proof
8. Repeat sales
9. Referrals

Appropriate KPIs will be defined to track designed activities.