“Sathyamedha Business Solutions” was very responsive to work with and they did a fantastic job for us. I will consider them in future as they do quality work at affordable prices. They were very efficient and communicated well.
" -- By Ms.Pratibha, CEO, COEPD LLC
At Sathyamedha, our "Digital Marketing Strategy" team is fully qualified to work with our clients and help them arrive at "Digital Marketing Plan".
Sathyamedha’s methodology is two dimensional
Product or service dimension
Consumer life cycle dimension
Product or service dimension:
Sathyamedha’s methodology to prepare "Digital Marketing Plan" considers each product or service from client’s portfolio as a unit. For each product or service unit, value proposition and revenue model will be prepared. Further, for each product or service unit, customer segments, customer journey maps, intermediaries, and influencers are understood. For each customer segment desired customer experience is understood.
Inline with that, below choices will be designed
Branded content and positioning plan
Definition of targets and KPIs
Digital marketing optimization plan
Digital marketing management plan
Consumer life cycle dimension:
Sathyamedha’s methodology considers following four stages of consumer.
At each stage, Sathyamedha’s methodology defines the framework activities, framework KPIs for those activities. These will be applied to the specific consumer in question and appropriate DM plan will be defined.
For target customers in inquiry stage, digital marketing strategy addresses below aspects.
How to effectively publish content
How to effectively promote contact content and ensuring it reaches appropriate audience
Encourage sharing networks and influencers
How to ensure that promoted content reaches not only prospects but also influencers, intermediates, and related networks
Set volume, quantity, value and cost objectives for promotions
Appropriate channels and digital marketing techniques will be chosen.
Relevant KPIs will be set to be tracked for designed activities.
For target customers in choosing stage, digital marketing strategy addresses below aspects.
Understand customer segments and journey
How customer makes choices
Create content, content assets, content hub and content plan
Define content plan to show benefit and generate interest in prospects
Create campaign plan, editorial calendar and outreach plan
Define when to prepare content, when to run campaigns and when to conduct events
Design landing pages
Defining classification of leads based on value
Appropriate KPIs will be defined to track designed activities.
For the consumer who is in buying stage, digital marketing strategy addresses following.
Site personalization, display re-targeting and behavioral email program
Optimize conversion funnels
Define how communications (online, offline) drive sales